Strategic Psychology for CEOs
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| Publication Date | 2024/05/31 |
| Pages/Weight/Size | 188*254*30mm |
| ISBN | 9791141085773 |
| Categories | 경제 경영 > 경영 |
Description
"Strategic Psychology for CEOs: Mastering Minds and Markets" is a groundbreaking book that combines the fields of psychology and business to provide CEOs and leaders with innovative strategies for success. Written by renowned scholar and executive Ryan Kim, this book delves into the psychological principles that drive human behavior in organizational settings and how these principles can be leveraged to enhance leadership, improve employee motivation, and achieve market dominance.
The book covers a wide range of topics, including human resources, marketing, product development, investment attraction, collaboration, alliance strategies, and financial management. Each chapter provides practical insights and actionable strategies, backed by psychological theories and real-world examples.
Whether you are a seasoned executive or an aspiring leader, "Strategic Psychology for CEOs" offers valuable tools and knowledge to help you understand the minds of your employees, customers, and investors. By mastering the psychological aspects of business, you can create a more effective, cohesive, and successful organization.
"CEO를 위한 전략적 심리학: 마음과 시장을 마스터하는 법"은 심리학과 비즈니스를 결합하여 CEO와 리더들에게 성공을 위한 혁신적인 전략을 제공하는 획기적인 책입니다. 저명한 학자이자 경영자인 라이언 김이 집필한 이 책은 조직 환경에서 인간 행동을 이끄는 심리학적 원리와 이러한 원리를 활용하여 리더십을 향상시키고, 직원 동기부여를 높이며, 시장 지배를 달성하는 방법을 탐구합니다.
이 책은 인적 자원, 마케팅, 제품 개발, 투자 유치, 협력, 동맹 전략, 재무 관리 등 다양한 주제를 다룹니다. 각 장은 심리학 이론과 실제 사례를 바탕으로 실용적인 통찰력과 실행 가능한 전략을 제공합니다.
경험 많은 경영자이든, 새로운 리더를 꿈꾸는 사람이든 "CEO를 위한 전략적 심리학"은 직원, 고객, 투자자의 마음을 이해하는 데 도움이 되는 귀중한 도구와 지식을 제공합니다. 비즈니스의 심리적 측면을 마스터함으로써 더 효과적이고, 통합된, 성공적인 조직을 만들 수 있습니다.
The book covers a wide range of topics, including human resources, marketing, product development, investment attraction, collaboration, alliance strategies, and financial management. Each chapter provides practical insights and actionable strategies, backed by psychological theories and real-world examples.
Whether you are a seasoned executive or an aspiring leader, "Strategic Psychology for CEOs" offers valuable tools and knowledge to help you understand the minds of your employees, customers, and investors. By mastering the psychological aspects of business, you can create a more effective, cohesive, and successful organization.
"CEO를 위한 전략적 심리학: 마음과 시장을 마스터하는 법"은 심리학과 비즈니스를 결합하여 CEO와 리더들에게 성공을 위한 혁신적인 전략을 제공하는 획기적인 책입니다. 저명한 학자이자 경영자인 라이언 김이 집필한 이 책은 조직 환경에서 인간 행동을 이끄는 심리학적 원리와 이러한 원리를 활용하여 리더십을 향상시키고, 직원 동기부여를 높이며, 시장 지배를 달성하는 방법을 탐구합니다.
이 책은 인적 자원, 마케팅, 제품 개발, 투자 유치, 협력, 동맹 전략, 재무 관리 등 다양한 주제를 다룹니다. 각 장은 심리학 이론과 실제 사례를 바탕으로 실용적인 통찰력과 실행 가능한 전략을 제공합니다.
경험 많은 경영자이든, 새로운 리더를 꿈꾸는 사람이든 "CEO를 위한 전략적 심리학"은 직원, 고객, 투자자의 마음을 이해하는 데 도움이 되는 귀중한 도구와 지식을 제공합니다. 비즈니스의 심리적 측면을 마스터함으로써 더 효과적이고, 통합된, 성공적인 조직을 만들 수 있습니다.
Contents
Table of Contents
Introduction
1. The Intersection of Management and Psychology /7
2. Purpose and Structure of the Book /9
3. Benefits of a Psychological Approach in Management /10
Chapter I: Human Resources and Psychology /13
1. The Importance of Employee Motivation and Maslow’s Hierarchy of Needs /15
2. Herzberg's Motivation-Hygiene Theory and Employee Satisfaction /21
3. Vroom's Expectancy Theory and Performance Management /26
4. Performance Appraisal and Feedback: Reinforcement Theory by B.F. Skinner /33
5. Organizational Change and Lewin’s Change Model /39
... (and more)
Chapter II: Marketing and Psychology /74
1. Understanding Consumer Behavior and Freud’s Psychoanalytic Theory /76
2. The Psychology of Advertising and Persuasion: Cialdini’s Principles of Persuasion /83
3. Brand Personality and Aaker’s Brand Personality Dimensions /89
4. Consumer Decision-Making and Kahneman’s Prospect Theory /96
5. Behavioral Economics and Marketing Strategies /103
... (and more)
Chapter III: Product Development and Psychology /140
1. Product Design and Don Norman’s Design Principles /142
2. User Experience and Csikszentmihalyi’s Flow Theory /149
3. Innovation and Creativity: Amabile’s Componential Theory of Creativity /156
4. Consumer Feedback and Cognitive Dissonance Theory /163
5. Product Positioning and Perceptual Mapping /170
... (and more)
Chapter IV: Investment Attraction and Psychology /210
1. Investor Psychology and Kahneman and Tversky’s Prospect Theory /212
2. Risk Taking and Investment Decisions: Prospect Theory /219
3. Psychological Contracts and Investor Relations /225
4. The Psychological Design of Investment Proposals /232
5. Investment Attraction Strategies Using Psychology /239
... (and more)
Chapter V: Collaboration and Psychology /279
1. Team Motivation and Hackman & Oldham's Job Characteristics Model /281
2. A Psychological Approach to Team Conflict Resolution /287
3. Communication Efficiency and Watzlawick’s Communication Theory /293
4. Teamwork and Belbin’s Team Roles Theory /298
5. Project Management and Psychological Factors /304
... (and more)
Chapter VI: Alliance Strategies and Psychology /338
1. Psychological Foundations of Alliance Negotiations /340
2. Building Partnerships and Psychological Trust /346
3. Managing Partnership Conflicts /353
4. Collaborative Negotiation and Fisher & Ury's Principles /360
5. The Psychology of Long-Term Business Relationships /366
... (and more)
Chapter VII: Financial Management and Psychology /399
1. Financial Decisions and Behavioral Finance /401
2. Risk-Taking and Financial Management /406
3. The Role of Emotions in Financial Decision-Making /412
4. Economic Crisis and Psychological Response /419
5. Investment Portfolios and Psychological Diversity /424
... (and more)
Conclusion /460
1. The Importance of Psychology in Management Practices /460
2. Sustainable Management Through Psychological Approaches /462
3. Future Prospects for Management Strategies Utilizing Psychology /464
Introduction
1. The Intersection of Management and Psychology /7
2. Purpose and Structure of the Book /9
3. Benefits of a Psychological Approach in Management /10
Chapter I: Human Resources and Psychology /13
1. The Importance of Employee Motivation and Maslow’s Hierarchy of Needs /15
2. Herzberg's Motivation-Hygiene Theory and Employee Satisfaction /21
3. Vroom's Expectancy Theory and Performance Management /26
4. Performance Appraisal and Feedback: Reinforcement Theory by B.F. Skinner /33
5. Organizational Change and Lewin’s Change Model /39
... (and more)
Chapter II: Marketing and Psychology /74
1. Understanding Consumer Behavior and Freud’s Psychoanalytic Theory /76
2. The Psychology of Advertising and Persuasion: Cialdini’s Principles of Persuasion /83
3. Brand Personality and Aaker’s Brand Personality Dimensions /89
4. Consumer Decision-Making and Kahneman’s Prospect Theory /96
5. Behavioral Economics and Marketing Strategies /103
... (and more)
Chapter III: Product Development and Psychology /140
1. Product Design and Don Norman’s Design Principles /142
2. User Experience and Csikszentmihalyi’s Flow Theory /149
3. Innovation and Creativity: Amabile’s Componential Theory of Creativity /156
4. Consumer Feedback and Cognitive Dissonance Theory /163
5. Product Positioning and Perceptual Mapping /170
... (and more)
Chapter IV: Investment Attraction and Psychology /210
1. Investor Psychology and Kahneman and Tversky’s Prospect Theory /212
2. Risk Taking and Investment Decisions: Prospect Theory /219
3. Psychological Contracts and Investor Relations /225
4. The Psychological Design of Investment Proposals /232
5. Investment Attraction Strategies Using Psychology /239
... (and more)
Chapter V: Collaboration and Psychology /279
1. Team Motivation and Hackman & Oldham's Job Characteristics Model /281
2. A Psychological Approach to Team Conflict Resolution /287
3. Communication Efficiency and Watzlawick’s Communication Theory /293
4. Teamwork and Belbin’s Team Roles Theory /298
5. Project Management and Psychological Factors /304
... (and more)
Chapter VI: Alliance Strategies and Psychology /338
1. Psychological Foundations of Alliance Negotiations /340
2. Building Partnerships and Psychological Trust /346
3. Managing Partnership Conflicts /353
4. Collaborative Negotiation and Fisher & Ury's Principles /360
5. The Psychology of Long-Term Business Relationships /366
... (and more)
Chapter VII: Financial Management and Psychology /399
1. Financial Decisions and Behavioral Finance /401
2. Risk-Taking and Financial Management /406
3. The Role of Emotions in Financial Decision-Making /412
4. Economic Crisis and Psychological Response /419
5. Investment Portfolios and Psychological Diversity /424
... (and more)
Conclusion /460
1. The Importance of Psychology in Management Practices /460
2. Sustainable Management Through Psychological Approaches /462
3. Future Prospects for Management Strategies Utilizing Psychology /464