HALLYU

“How Korea Captivate the World?”
The Korean Wave from K-pop to K-bio

HALLYU, a book filled with interesting and meaningful insights about Korea, the world’s most dynamic country, has been published. ‘Why is the world so enthusiastic about Korea?’ Authored by the head of Korea’s leading Maekyung Media Group, this book presents answers to this intriguing question, drawing upon vast data and experiences accumulated over a long career in journalism. The author shares his unique insights while highlighting Korea’s robust human resources and the diverse K-cultures and K-companies that have emerged from them. Despite its limited natural resources, Korea’s human capital is unmatched compared to other nations. HALLYU offers a thorough analysis of Korean culture and characteristics, revealing the underlying strength of the Republic of Korea. Through this book, readers can gain insights into Korea’s vibrant present and future, as depicted by one of the country’s most renowned journalists.

Preface

PART 1 KOREAN IDIOSYNCRACIES THAT FASCINATE FOREIGNERS

Koreans Don’t Take Unattended Wallets
K-food Extravaganza
Deliveries at The Speed of Light
Jeonse, Korea’s Unique Housing Solution That Even Angelina Jolie has Used
Fast Wi-fi Everywhere!
K-medical Service Wins the Hearts of Foreigners
Korea: The World’s Fastest Aging Country
Getting Around Smartly with Korea’s Public Transportation

PART 2 KOREANS MAKING THEIR MARK IN THE WORLD

Korean Leaders at International Organizations
From a Sports Periphery to a Powerhouse
Riding the Korean Wave With BTS, B-boys, Dancers, and Musicians
Did We Miss the Nobel Prize? Fear Not, We Have the Fields Medal!
Koreans Featured in Time Magazine

PART 3 The Power of Culture

From Squid Game to The Glory, K-Content Captivates Viewers Worldwide
K-Content: Soft Power Superstar
Getting to 64.3B K-pop Content Views
Blackpink Boasts the Most YouTube Subscribers Among Artists Worldwide
Korea: The Birthplace of Webtoons
A Nation that Distinguishes Itself in Global Sports
Taekwondo: From Korea’s National Sport to a Global Phenomenon
The Power of the Korean Passport: Visa-free Entry to 192 Countries
Overseas Koreans Agency Supports 7.32M Korean Expats

[Take a break] 10 Reasons Why Korea is an Attractive Destination

PART 4 KOREA, A COUNTRY THAT NEVER GOES DARK

From Aid Beneficiary to Science and Technology Benefactor
K-Power on Display at the Olympiad
Went to Catch Fish, Ended Up Building an Antarctic Science Base
Korea Poised to Become a Space Powerhouse
Powering Korea Via Nuclear Plants
Waiting for a Nobel Prize

PART 5 KOREAN COMPANIES THAT MADE THE IMPOSSIBLE, POSSIBLE

Small Korean Companies That Conquered Global Niche Markets Worldwide
The Authority of Korean-Made Semiconductors
Korean Cars: Come So Far, Got so Far to Go
From a Clunker to a Luxury Car
One Out of Two Electric Vehicles Worldwide Uses a Korea-Made Battery
Korea's Defense Industry: Largest Arms Export Since the Nation's Founding
The First Korean President to be Invited to the NATO Summit
A Country That Owns the A380 Super-large Passenger Aircraft
Korean Construction Companies Building Landmarks in the Middle East and Asia
Korean Bio Industry Joins the Ranks of Big Pharma
Not an Oil-Producing Country, but the World’s Largest Exporter of Petroleum Products

장대환

한국의 선도적 미디어 기업인 매경미디어그룹을 이끌고 있다. 매경미디어그룹은 한국에서 가장 많은 유료부수를 확보한 경제신문인 〈매일경제신문〉을 비롯해 종합편성채널인 MBN과 주간지인 〈매경이코노미〉, 월간지인 〈럭스맨〉, 인터넷 언론인 매경인터넷, 출판사인 매경출판 등의 계열사를 가지고 있다.

로체스터대학교에서 1973년 정치학으로 학사를 받았으며, 1976년 조지워싱턴대학교에서 국제정치학석사, 1987년 뉴욕대학교에서 국제경영학석사 및 박사학위를 받았다. 2002년 국무총리서리, 2005년~2010년 한국신문협회장, 2008년~2011년 세종문화회관 이사장을 역임했다. 이 밖에도 1993년 1월에 우리나라에서 최초로 세계경제포럼(World Economic Forum) 차세대 지도자로 선정되었고, 1997년부터 비전코리아 국민보고대회를 통해 국가어젠다를 제시하고, 20년간 세계지식포럼(World Knowledge Forum)의 집행위원장으로 글로벌 지식공유에도 앞장서고 있다.

저서 및 역서로는 《우리가 모르는 대한민국》, 《국제기업협상》, 《21세기 예측》(편저), 《신제품 밀레니움》(공저), 《Knowledge Driver》, 《원아시아 모멘텀》 등이 있다.

Chang Dae-whan is the head of Maekyung Media Group, a leading media company in Korea. Maekyung Media Group encompasses the Maeil Business Newspaper, Korea’s largest paid-circulation economic newspaper; MBN, a broadcasting network; Maekyung Economy, a weekly magazine; Luxman, a monthly magazine; Maekyung Internet, an online news channel; and Maekyung Publishing, a book publishing company.

He earned a bachelor’s degree in political science from the University of Rochester in 1973, a master’s degree in international politics from George Washington University in 1976, and both a master’s and doctoral degree in international business administration from New York University in 1987. He served as Prime Minister of Korea in 2002, Chairman of the Korea Newspaper Association from 2005 to 2010, and Chairman of the Sejong Center for the Performing Arts from 2008 to 2011.

In January 1993, he became the first Korean selected as a next-generation leader by the World Economic Forum, and has presenting national agendas at the Vision Korea National Reporting Conference since 1997, as well as leading global knowledge sharing as Executive Chairman of the World Knowledge Forum for 20 years.

He has written and translated numerous books, including The Republic of Korea We Don’t Know, International Business Negotiations, Forecast for the 21st Century (editor), New Product Millennium (co-author), Knowledge Driver, and One Asia Momentum.

Publication Date	2024/01/04
Pages/Weight/Size	14821023mm
ISBN	9791164846474
Categories	사회 정치 > 사회학