캡스톤디자인의 이해

제 1 장 ∥ 캡스톤디자인 알아보기
캡스톤디자인의 정의····························································5
캡스톤디자인의 핵심역량······················································7
캡스톤디자인의 필요성 및 교육의 특성··································7
캡스톤디자인의 유형····························································8
캡스톤디자인 운영 프로세스················································10
1 캡스톤디자인 과제도출················································· 10
2 캡스톤디자인 방향·······················································11
3 캡스톤디자인 세부 운영방안··········································11
4 비즈니스연계 캡스톤디자인 사업계획서 수록사항·············· 12
캡스톤디자인 단계별 진행 프로세스·······································13

제 2 장 ∥ 캡스톤디자인 방법론
디자인씽킹·····································································19
1 개요··········································································19
2 프로세스···································································· 22
3 디자인 씽킹의 필요역량················································ 25
4 디자인 씽킹을 통한 성공창업 프로세스························· · 26
5 디자인 씽킹을 통한 성공창업 사례·································· 27
팀빌딩···········································································31
1 팀빌딩 찾기································································ 31
2 팀빌딩 진행방법·························································· 31
3 ‘아리스토텔레스’ 프로젝트············································ 32
4 팀빌딩 향상을 위한 실전 팁··········································· 35
아이디어 도출··································································37
1 명목집단법(Nominal Group Technique)······················ 37
2 브레인라이팅(Brainwriting)········································· 38
3 시각자극법(Visual Stimulation)··································· 40
4 디딤돌······································································· 41
5 갤러리워크(Gallery-Walk)··········································· 42
팀 의사결정····································································43
1 멀티보팅(Multi-Voting)·············································· 43
2 의사결정 그리드(Decision Grid)··································· 44
3 커뮤니케이션(Communication)··································· 45

제 3 장 ∥ 캡스톤디자인 문제해결 프로세스
문제의 탐색단계·······························································57
1 능동적인 마인드와 문제인식 가지기································57
2 정보 수집하기·····························································58
3 내부환경 분석하기·······················································58
4 외부환경 변화를 모니터링하기·······································58
5 고객니즈를 분석하기····················································58
6 경쟁사의 동향을 분석하기·············································59
7 이해관계자 분석하기····················································59
8 벤치마킹 하기·····························································59
문제의 특성분석단계··························································76
1 문제의 본질 분석하기··················································· 76
2 문제의 원인 찾기························································· 76
3 문제에 숨어 있는 가정 분석하기·····································77
4 문제에 관련한 관점과 프레임 분석하기····························77
문제의 결정단계·······························································85
1 문제의 해결 여부 결정하기············································85
2 문제의 해결목표와 계약조건 결정하기·····························85
3 평가 기준과 평가 방법 결정하기·····································85
4 문제 정의하기····························································· 86
아이디어 개발단계····························································91
1 과거방법 활용하기·······················································91
2 그룹으로 개발하기·······················································91
3 목표속성 만족시키기···················································· 92
4 아이디어 변형하기······················································· 92
5 아이디어 공격하기······················································· 92
6 문제의 범위 변화시키기················································ 92
7 가정에 도전하기·························································· 92
8 새로운 관점으로 보기··················································· 93
9 유추하기···································································· 93
10 연상하기···································································· 93
아이디어 결과추정단계····················································· 114
1 아이디어 구조화하기·················································· 115
2 아이디어 결과 예측하기·············································· 115
3 아이디어 위험 추정하기·············································· 115
4 아이디어 리스크 프로파일링하기·································· 115
아이디어 선택단계·························································· 124
1 아이디어 순위 결정하기·············································· 124
2 아이디어 심층적 분석하기··········································· 124
3 아이디어 최종 선택하기·············································· 125
4 아이디어 동의 구하기················································· 125
아이디어 실행단계·························································· 132
1 아이디어 실행계획 수립하기········································ 132
2 아이디어 통제계획 수립하기········································ 132
3 아이디어 실행하기····················································· 133
4 아이디어 미래문제에 대비하기····································· 133

제 4 장 ∥ 캡스톤디자인 수행 단계
과제선정······································································ 157
1 과제발굴·································································· 157
2 과제선정·································································· 158
3 고객정의·································································· 158
4 고객요구조사···························································· 162
5 시장조사(Market Research, 기존제품 및
지식재산권 현황조사)················································· 164
6 과제기술서 작성························································ 172
과제연구······································································ 173
1 핵심가치(Core Value) 발굴········································ 173
2 현장타당성 조사························································ 174
3 1차 프로토타입 제작·················································· 178
4 비즈니스모델 캔버스 작성··········································· 180
과제해결······································································ 183
1 창의적 아이디어 도출················································· 183
2 창의적 과제해결을 위한 아이디어 도출 방법론················ 186
3 캡스톤디자인 작품의 가치 차별화 포인트 찾기(브랜드화 방안·)····187
프로젝트 성과 발표························································· 194
1 블랭크 차트(Blank Chart)를 활용한 발표자료 준비········· 194
2 설득력 있는 발표를 위한 방법······································ 195
프로젝트 평가································································ 196
1 평가표····································································· 196
2 동료팀 평가······························································ 197

제 5 장 ∥ 캡스톤디자인 사례 분석(1)
- 빅데이터를 통한 수요예측과 챗봇을 통한 재고자산 회전률 증가 사업 -
초록············································································ 206
챗봇············································································ 207
1 챗봇의 정의······························································ 207
2 본 사업의 유형·························································· 211
빅데이터······································································ 211
1 창업배경과 사업의 개념·············································· 212
2 기술적 배경······························································ 213
3 시스템의 구성··························································· 214
4 환경분석·································································· 217
5 비즈니스 모델분석 및 사업 타당성 분석························· 219
6 마케팅 실행전략························································ 222
7 조직 및 인력 계획······················································ 224
8 재무관리 계획··························································· 227
9 사업화 추진 계획······················································· 232
10 결론········································································ 234

제 6 장 ∥ 캡스톤디자인 사례 분석(2)
- 3D 프린팅기술과 전통제화기술을 결합하여 맞춤형 수제 등산화 제작 판매 -
1 배경 및 요약····························································· 240
2 사업의 개념 소개······················································· 240
3 환경분석·································································· 243
4 사업 타당성 분석······················································· 254
5 마케팅 계획······························································ 266
6 사업화 추진일정························································ 272
7 부록········································································ 273

제 7 장 ∥ 캡스톤디자인 사례 분석(3)
- Retraho 레트라호 사업보고서 -
1 개요········································································ 282
2 시장환경분석···························································· 283
3 사업 타당성 분석 : 시장성··········································· 293
4 업사이클링 브랜드 ‘Retraho 레트라호’························· 296
5 제품 및 서비스, 공급방안············································ 296
6 마케팅 계획······························································ 297
7 사업운영계획···························································· 298
8 재무계획·································································· 299
9 향후 사업 추진 및 위기 대응 계획································· 299

제 8 장 ∥ 캡스톤디자인 사례 분석(4)
- ‘홈리스’를 대상으로 한 ‘DIY입욕제 키트를 제작하는’ 사회적기업 -
서론············································································ 308
1 사업 목적································································· 308
2 배경, 선행연구·························································· 312
본론············································································ 317
1 사업아이템 소개, 특징················································ 317
2 마케팅 방안······························································ 320
3 사업 분석································································· 325
결론············································································ 330
1 향후 프로그램 진행···················································· 330
2 예상 위기 및 대응······················································ 339

제 9 장 ∥ 캡스톤디자인 사례 분석(5)
- 라이브 커머스 소비자 지향 -
캡스톤디자인································································· 351
1 캡스톤디자인 동기····················································· 351
2 캡스톤디자인 목표····················································· 352
문제 인식····································································· 352
1 개선 과제 선정·························································· 352
2 개선 과제 동향 파악··················································· 353
3 개선 과제 이슈 조사 ·················································· 353
4 여론 조사································································· 356
시장 조사····································································· 357
1 현재 시장 조사·························································· 357
2 해외 시장 조사·························································· 359
개선안 제시·································································· 362
1 법안 사각지대 파악 ··················································· 362
2 개선안 제안······························································ 362
기대 효과····································································· 364
1 소비자 기대 효과 ······················································ 364
2 장기적 기대 효과······················································· 364

제 10 장 ∥ 캡스톤디자인 사례 분석(6)
- 컴퓨터비전(HOI)을 활용한 홈 CCTV 위험 알림서비스 -
배경 및 요약·································································· 370
1 본 사업의 유형·························································· 370
2 창업 배경 및 동기······················································ 370
사업의 개념 소개···························································· 370
1 사업 아이템 개요······················································· 370
2 사업의 목적······························································ 371
3 ESG········································································ 371
환경 분석····································································· 373
1 시장 환경 분석·························································· 373
2 기술적 환경 분석······················································· 377
3 STP 분석································································· 378
4 마이데이터 보안 및 관리············································· 380
기술적 배경·································································· 381
1 컴퓨터 비전(Computer Vision)·································· 381
2 HOI(Human Obejct Interaction)······························ 385
3 홈 CCTV································································· 387
시스템 구성·································································· 388
1 용도 및 대상에 따른 분류············································ 388
2 홈 CCTV 핵심 기능 개요············································ 390
3 모바일 알림서비스····················································· 390
사업 아이템 알고리즘······················································· 391
1 데이터 수집 및 분류··················································· 391
2 객체 탐지 알고리즘···················································· 392
3 위험 상황 인지 알고리즘············································· 406
사업타당성 분석····························································· 410
1 3C 분석··································································· 410
2 SWOT 분석····························································· 412
사업화 전략·································································· 414
1 차별화 전략······························································ 414
2 전략적 제휴······························································ 414
3 사회취약계층 프리서비스············································ 416
수익구조 분석································································ 417
1 소요자금 및 재무제표 추정·········································· 417
2 제품수명주기 및 수익성·············································· 419
3 자금조달 및 매출 계획················································ 421
사업화 추진 계획 및 기대효과············································· 422
1 사업화 추진 계획······················································· 422
2 잠재적 문제점 및 해결방안·········································· 424
3 기대효과·································································· 424