Homo Dongmicus
The Evolution from an Office Worker to an Influencer
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9791193647929
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| Publication Date | 2024/02/09 |
| Pages/Weight/Size | 133*203*20mm |
| ISBN | 9791193647929 |
| Categories | 경제 경영 > 마케팅/세일즈 |
Description
"I've been working hard in my field… but why doesn't anyone know about me?!"
Becoming an Influencer? Challenge Accepted!
This book contains the exciting and vivid story of how the author went from working at a local nonprofit foundation to becoming a LinkedIn influencer with 10,000 followers and 1.5 million annual views on her posts in just two years.
Just How Mighty is the Pen? This journey was inspired by a single movie. It is a story of challenges and successes - from a novice blogger to a columnist to a global content creator.
Don't Worry - Just be Yourself! My LinkedIn friends coined the nickname "Homo Dongmicus," and it has become a part of my identity!
Friendships that Last a Lifetime! I collaborate with and build friendships with influencers who capture the hearts of thousands of users.
Networking with the Click of a Button. This book provides a sneak-peak into the author's major domestic and international LinkedIn connections.
If you are an office worker, businessman, executive, entrepreneur, freelancer, or student, and you want to build your personal brand and expand your global network, then this book is for you!
This book will explore:
- An ordinary office worker's personal branding and growth story as a creator.
- Step-by-step actionable strategies for going from 1 to 10,000 LinkedIn followers
- Real-life examples and tips on how to succeed with just one post a week.
- Secrets of collaboration and synergy between users that you can't achieve alone
- How to Build a Strong Brand on LinkedIn by Being Yourself!
- Interviews and insights with popular influencers
- Expanding your global network as an influencer
Becoming an Influencer? Challenge Accepted!
This book contains the exciting and vivid story of how the author went from working at a local nonprofit foundation to becoming a LinkedIn influencer with 10,000 followers and 1.5 million annual views on her posts in just two years.
Just How Mighty is the Pen? This journey was inspired by a single movie. It is a story of challenges and successes - from a novice blogger to a columnist to a global content creator.
Don't Worry - Just be Yourself! My LinkedIn friends coined the nickname "Homo Dongmicus," and it has become a part of my identity!
Friendships that Last a Lifetime! I collaborate with and build friendships with influencers who capture the hearts of thousands of users.
Networking with the Click of a Button. This book provides a sneak-peak into the author's major domestic and international LinkedIn connections.
If you are an office worker, businessman, executive, entrepreneur, freelancer, or student, and you want to build your personal brand and expand your global network, then this book is for you!
This book will explore:
- An ordinary office worker's personal branding and growth story as a creator.
- Step-by-step actionable strategies for going from 1 to 10,000 LinkedIn followers
- Real-life examples and tips on how to succeed with just one post a week.
- Secrets of collaboration and synergy between users that you can't achieve alone
- How to Build a Strong Brand on LinkedIn by Being Yourself!
- Interviews and insights with popular influencers
- Expanding your global network as an influencer
Contents
Prologue
Part 1. Sarah Dongmi Choi: Remember the Name
It all starts with an eight-letter word: LinkedIn
Goal: Get 100 LinkedIn followers
TIP 1: How to increase your acceptance rate on LinkedIn
Goal: Get 500 LinkedIn followers
TIP 2: It's About Who You Know - Not What You Know
Part 2. Going Up the Food Chain: From a Small Minnow to a Big Fish
Goal: Get 1,000 LinkedIn followers
The 1,000-follower Milestone
Sarah's Secret Recipe: Collaboration
TIP 3: Collaborating - That's What Friends are for!
Goal: Get 5,000 LinkedIn followers
TIP 4: Image is Everything
5,000 followers? Now what?
Part 3. LinkedIn Influencer Reborn
User with 5,000 followers? No, influencer!
TIP 5: Create an effective post that gets people's attention
Embracing the Weird
Mindset for reaching 10k on LinkedIn
Who are "Homo Dongmicus," "Rapper," and "Ms. Sarada"?
Goal: Get 10,000 followers on LinkedIn
Part 4. Sarah the Creator
Cater to your strengths
French Food: My Inspiration
My first article is published!
Who reads my articles?
Me? A columnist?
What's next?
Putting a Voice on a Page
Part 5. Branching Out
Say What?
Don't forget to tune in!
Scouting Opportunities
I'm Your Biggest Fan!
Becoming a Startup Promoter?
Reaching 10,000 followers
Part 6. Inspirational Interviews
Tyson Junho Moon
Ho Yoon
Yuri Kim, Coach
Part 7. Oh, the People You'll Meet!
Entrepreneurs
TaeYong Kim
Klaus Wehage
Will Fan
Aaron McDaniel
Bokkee Lee
Ara Koh
Ken Kwangjung Kim
Andy Woojin Kim
Gordon Dudley
Life Science & IT Experts
Dae Wook Lee(Medicine)
Dr. Siyeon Rhee
Diko Ko
Seunghwan Lee
Jaeseung Kim
Global Startup Ecosystem Builders
Jihye Kim
Julie Youngju Choi
Jonathan Moore
Daeyeon Jin
Riso Dongok Ahn
CJ Yoon
Content Creators
Jinny Jiyoon Kim
Jeremy On
Yunjoo Shin
Brasely Byun
Global Networking Professionals
Hyun Chai Lee
Christopher Lai
Josh Kim
Andrius Sankauskas
Jong Choi
Epilogue
Part 1. Sarah Dongmi Choi: Remember the Name
It all starts with an eight-letter word: LinkedIn
Goal: Get 100 LinkedIn followers
TIP 1: How to increase your acceptance rate on LinkedIn
Goal: Get 500 LinkedIn followers
TIP 2: It's About Who You Know - Not What You Know
Part 2. Going Up the Food Chain: From a Small Minnow to a Big Fish
Goal: Get 1,000 LinkedIn followers
The 1,000-follower Milestone
Sarah's Secret Recipe: Collaboration
TIP 3: Collaborating - That's What Friends are for!
Goal: Get 5,000 LinkedIn followers
TIP 4: Image is Everything
5,000 followers? Now what?
Part 3. LinkedIn Influencer Reborn
User with 5,000 followers? No, influencer!
TIP 5: Create an effective post that gets people's attention
Embracing the Weird
Mindset for reaching 10k on LinkedIn
Who are "Homo Dongmicus," "Rapper," and "Ms. Sarada"?
Goal: Get 10,000 followers on LinkedIn
Part 4. Sarah the Creator
Cater to your strengths
French Food: My Inspiration
My first article is published!
Who reads my articles?
Me? A columnist?
What's next?
Putting a Voice on a Page
Part 5. Branching Out
Say What?
Don't forget to tune in!
Scouting Opportunities
I'm Your Biggest Fan!
Becoming a Startup Promoter?
Reaching 10,000 followers
Part 6. Inspirational Interviews
Tyson Junho Moon
Ho Yoon
Yuri Kim, Coach
Part 7. Oh, the People You'll Meet!
Entrepreneurs
TaeYong Kim
Klaus Wehage
Will Fan
Aaron McDaniel
Bokkee Lee
Ara Koh
Ken Kwangjung Kim
Andy Woojin Kim
Gordon Dudley
Life Science & IT Experts
Dae Wook Lee(Medicine)
Dr. Siyeon Rhee
Diko Ko
Seunghwan Lee
Jaeseung Kim
Global Startup Ecosystem Builders
Jihye Kim
Julie Youngju Choi
Jonathan Moore
Daeyeon Jin
Riso Dongok Ahn
CJ Yoon
Content Creators
Jinny Jiyoon Kim
Jeremy On
Yunjoo Shin
Brasely Byun
Global Networking Professionals
Hyun Chai Lee
Christopher Lai
Josh Kim
Andrius Sankauskas
Jong Choi
Epilogue