Out of Print
매거진 B : 유에스엠 (USM) 영문판
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SKU
9791160361285
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| Publication Date | 2021/06/11 |
| Pages/Weight/Size | 170*240*20mm |
| ISBN | 9791160361285 |
Description
Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.
Contents
02 INTRO
08 EDITOR'S LETTER
12 RETAIL
Modular furniture that opened up new horizons
22 OPINION: TYLER BRULE
The Monocle editor-in-chief maintains close ties with USM
28 IN OFFICES
The USM modular system makes a big splash in workplaces
38 IN PUBLIC PLACES
USM’s timeless design blends seamlessly into public spaces like schools, libraries, and museums
48 OPINION: LAURENT CROCHET
Head of USM France strives to deliver the brand’s values to the public
54 IN MUNSINGEN
The city where the Swiss furniture brand’s philosophy took root
56 FUNCTIONALISM
Introducing the first modular furniture, born in a factory that values aesthetic functionalism
64 HALLER SYSTEM
Key elements and accessories that comprise the Haller modular system
72 CUSTOMIZATION
USM’s extensibility and reconfiguration make the units highly responsive to individual needs
78 OPINION: RODOLPHE PARENTE
Designer Rodolphe Parente adds distinctive character to space, just like USM furniture
82 IN HOMES
Loyal USM customers use space as a canvas for expressing their unique lifestyles
110 LONGEVITY
The USM headquarters epitomizes the brand’s key values
116 BRAND STORY
USM’s growth story paves the way to indefinite design possibilities through simplicity
122 DIGEST
Data that proves the brand’s business identity and profound influence
124 CONFIGURATION
Customer reviews of the Haller modular system
126 INTERVIEW: ALEXANDER SCHAERER, THOMAS DIENES, ANDREW WITTMAYER
USM’s fourth CEO Alexander Schaerer, Product Development Director Thomas Dienes, and Sales Director Asia Pacific Andrew Wittmayer talk about the brand’s tradition and innovation
134 SHOWCASE
A glimpse at showrooms embodying the multiple-layered feature of modular furniture
138 SWISS DESIGN
USM’s functional aesthetics examined in terms of Swiss design
142 CASES OF MODULARITY
Characteristics of the USM modular system that present new value to the market
148 REFERENCES
Books, videos, and websites that explore the brand’s identity
151 OUTRO
08 EDITOR'S LETTER
12 RETAIL
Modular furniture that opened up new horizons
22 OPINION: TYLER BRULE
The Monocle editor-in-chief maintains close ties with USM
28 IN OFFICES
The USM modular system makes a big splash in workplaces
38 IN PUBLIC PLACES
USM’s timeless design blends seamlessly into public spaces like schools, libraries, and museums
48 OPINION: LAURENT CROCHET
Head of USM France strives to deliver the brand’s values to the public
54 IN MUNSINGEN
The city where the Swiss furniture brand’s philosophy took root
56 FUNCTIONALISM
Introducing the first modular furniture, born in a factory that values aesthetic functionalism
64 HALLER SYSTEM
Key elements and accessories that comprise the Haller modular system
72 CUSTOMIZATION
USM’s extensibility and reconfiguration make the units highly responsive to individual needs
78 OPINION: RODOLPHE PARENTE
Designer Rodolphe Parente adds distinctive character to space, just like USM furniture
82 IN HOMES
Loyal USM customers use space as a canvas for expressing their unique lifestyles
110 LONGEVITY
The USM headquarters epitomizes the brand’s key values
116 BRAND STORY
USM’s growth story paves the way to indefinite design possibilities through simplicity
122 DIGEST
Data that proves the brand’s business identity and profound influence
124 CONFIGURATION
Customer reviews of the Haller modular system
126 INTERVIEW: ALEXANDER SCHAERER, THOMAS DIENES, ANDREW WITTMAYER
USM’s fourth CEO Alexander Schaerer, Product Development Director Thomas Dienes, and Sales Director Asia Pacific Andrew Wittmayer talk about the brand’s tradition and innovation
134 SHOWCASE
A glimpse at showrooms embodying the multiple-layered feature of modular furniture
138 SWISS DESIGN
USM’s functional aesthetics examined in terms of Swiss design
142 CASES OF MODULARITY
Characteristics of the USM modular system that present new value to the market
148 REFERENCES
Books, videos, and websites that explore the brand’s identity
151 OUTRO