광고로 만나는 영어와 문화
고삼이상
$14.95
SKU
9788987054971
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| Publication Date | 2010/04/05 |
| Pages/Weight/Size | 153*224*30mm |
| ISBN | 9788987054971 |
| Categories | 사회 정치 > 언론학/미디어론 |
Contents
Ⅰ. 일반광고(Commercial Advertising)
i. Advertising: American Association of Advertising Agencies
ii. Food & Body
1. Food
2. Drinks & Miscellaneous: Coca-Cola
3. Beer: Heineken
4. Medicine: Excedrin
5. Body care: Brut
iii. Money
1. Bank: citi
2. Credit Card: MasterCard
3. auto Insurance: esurance
iv. Technology
1. Automobie: Rolls-Royce
2. Airline: American Airines
3. Home appliances & electronics: Samsung washer
4. Media; Ecomomist
v. Miscellaneous
1. Shoes: Easy Spirit
2. Flooring: Mohawk
3. House cleaning: UPS
4. Men Wanted: Eamest Shackleton
Ⅱ. 공익광고(PSA: Public Service Announcement)
1. Moderation in drinking
2. Drunk Driving
3. Animal protection: anti-fur
4. AIDS & Condom
5. Ahainst Rape
6. Heart Disease Prevention
i. Advertising: American Association of Advertising Agencies
ii. Food & Body
1. Food
2. Drinks & Miscellaneous: Coca-Cola
3. Beer: Heineken
4. Medicine: Excedrin
5. Body care: Brut
iii. Money
1. Bank: citi
2. Credit Card: MasterCard
3. auto Insurance: esurance
iv. Technology
1. Automobie: Rolls-Royce
2. Airline: American Airines
3. Home appliances & electronics: Samsung washer
4. Media; Ecomomist
v. Miscellaneous
1. Shoes: Easy Spirit
2. Flooring: Mohawk
3. House cleaning: UPS
4. Men Wanted: Eamest Shackleton
Ⅱ. 공익광고(PSA: Public Service Announcement)
1. Moderation in drinking
2. Drunk Driving
3. Animal protection: anti-fur
4. AIDS & Condom
5. Ahainst Rape
6. Heart Disease Prevention