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서울대학교 경영연구소 경영사례 시리즈 29
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9788967540081
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| Publication Date | 2013/02/28 |
| Pages/Weight/Size | 153*224*20mm |
| ISBN | 9788967540081 |
| Categories | 경제 경영 > 경영 |
Description
서울대학교 경영연구소가 발간하는 ‘경영사례 시리즈’의 첫 번째 목적은 다양한 국내기업 사례를 소개하여 국내 경영대학 교수들의 강의를 돕고자 하는 것이다. 현재 국내기업의 세계적 위상이 급상승하면서 외국의 대학교수나 경영자들은 국내기업에 대하여 매우 높은 관심을 보이고 있다. 이러한 맥락에서, ‘경영사례 시리즈’의 일부 사례는 영어로 개발되어, 외국의 대학과 기업에 국내기업 사례를 소개하려는 목적 또한 갖고 있다.
Contents
Case 1 Forecasting the Future Earnings for OCI Materials
1. Overview of OCI Materials and Related Industries
2. Introduction to Earnings Forecasting Methods
3. Method 1 : Projecting Financial Statements
1) The Basics : Facts and Assumptions
2) Application : Projecting the Financial Statements for OCI Materials
4. Method 2 : Time Series Analysis
5. Exercise Questions
Case 2 Overcoming HR Gap
1. HR Gap
2. What is Strategic Human Resource Management?
3. Why does HR GAP occur?
4. How to overcome HR GAP
5. Hyundai Card and Hyundai Capital Case Study
6. Suggestions for the Successful Execution of Strategic Human Resource Management
Case 3 Samsung Life Going Public
1. Introduction
2. Life Insurance Industry
3. Participating Life Insurance Policy
4. Mutual vs. Stock
5. History of Listing Attempts
1) Attempt in1990
2) Attempt in 1999
3) Attempts in 2000s
6. Samsung’s Incentives for Listing
7. Debates over Organizational form and Listing
8. IPO without Raising Capital
References
Case 4 The 3rd Generation Social Network Service in Korea : The Practical Use Possibilities of Location-based Social Network Service
1. Introduction
2. Background
1) Social Network Service
3. Location Based Social Network Service
1) The Growth of LBSNS
2) Case I : Foursquare
3) Case II : I’m-IN
4. Implication and Conclusions
References
Case 5 Hyundai Motor, Driving Global
1. Globalization of the Automotive Industry
2. Start the Global Engine(1970s~1990s)
3. Pushing the Global Accelerator(2000s)
1) Hyundai Motor America
2) Hyundai Motor Europe
3) Hyundai Motor China
4) Hyundai Motor India
5) Hyundai Motor in Latin America
6) Hyundai Motor in Africa
4. Global R&D Network
5. The Next Big Step for Hyundai Motor
Appendix
References
국문대역 원고
1. Overview of OCI Materials and Related Industries
2. Introduction to Earnings Forecasting Methods
3. Method 1 : Projecting Financial Statements
1) The Basics : Facts and Assumptions
2) Application : Projecting the Financial Statements for OCI Materials
4. Method 2 : Time Series Analysis
5. Exercise Questions
Case 2 Overcoming HR Gap
1. HR Gap
2. What is Strategic Human Resource Management?
3. Why does HR GAP occur?
4. How to overcome HR GAP
5. Hyundai Card and Hyundai Capital Case Study
6. Suggestions for the Successful Execution of Strategic Human Resource Management
Case 3 Samsung Life Going Public
1. Introduction
2. Life Insurance Industry
3. Participating Life Insurance Policy
4. Mutual vs. Stock
5. History of Listing Attempts
1) Attempt in1990
2) Attempt in 1999
3) Attempts in 2000s
6. Samsung’s Incentives for Listing
7. Debates over Organizational form and Listing
8. IPO without Raising Capital
References
Case 4 The 3rd Generation Social Network Service in Korea : The Practical Use Possibilities of Location-based Social Network Service
1. Introduction
2. Background
1) Social Network Service
3. Location Based Social Network Service
1) The Growth of LBSNS
2) Case I : Foursquare
3) Case II : I’m-IN
4. Implication and Conclusions
References
Case 5 Hyundai Motor, Driving Global
1. Globalization of the Automotive Industry
2. Start the Global Engine(1970s~1990s)
3. Pushing the Global Accelerator(2000s)
1) Hyundai Motor America
2) Hyundai Motor Europe
3) Hyundai Motor China
4) Hyundai Motor India
5) Hyundai Motor in Latin America
6) Hyundai Motor in Africa
4. Global R&D Network
5. The Next Big Step for Hyundai Motor
Appendix
References
국문대역 원고