커뮤니케이션, 미디어와 문화 전반에 걸쳐 이론적이고도 응용적인 연구를 수행한다. 국내외 연구기관과의 공동 연구 및 학술적 교류를 도모하고 이를 바탕으로 정부와 민간단체로부터 위촉받은 연구 프로젝트를 진행하고 있다. 20집에는 ‘이근삼 희곡의 선구적 기여’, ‘How to Resist What is Yet to Come?: A Critique of Reception Studies in the Age of Cynical Reason’, ‘An Exploration of Differences between South Korean and American Advertising through an In-Depth Understanding of Korean Culture’, ‘A Bibliometric Analysis of CSR Research in Public Relations Academia from 1975 to 2011’, ‘Interpersonal Variables and Theories: Resource Mobilization on SNS’, ‘An Investigation of the Characteristics of Popular Commercials on UGC(User Generated Content) Websites’ 연구가 실려 있다.
Contents
이근삼 희곡의 선구적 기여
서연호
How to Resist What is Yet to Come?: A Critique of Reception Studies in the Age of Cynical Reason
Yung Bin Kwak
An Exploration of Differences between South Korean and American Advertising through an In-Depth Understanding of Korean Culture
Hyunjae Yu
A Bibliometric Analysis of CSR Research in Public Relations Academia from 1975 to 2011
Soo-Yeon KimㆍHyun-Ji Lim
Interpersonal Variables and Theories: Resource Mobilization on SNS
Dongjin Lim
An Investigation of the Characteristics of Popular Commercials on UGC(User Generated Content) Websites
Gap Yeon Jeong