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서울대학교 경영연구소 경영사례 시리즈 15
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SKU
9788991292574
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| Publication Date | 2010/02/28 |
| Pages/Weight/Size | 148*210*20mm |
| ISBN | 9788991292574 |
| Categories | 경제 경영 > 경영 |
Description
서울대학교 경영연구소가 발간하는 ‘경영사례 시리즈’는 다양한 국내기업 사례를 소개하여 국내 경영대학 교수들의 강의를 돕고자 제작되었다. 최근 국내외 경영대학에서는 기업의 직접적인 사례를 토대로 교육이 이루어지는 것이 강조되고 있는 추세이며 또한 이는 좀더 현실감 있는 강의를 가능하게 하는 장점을 가지고 있다. 그동안 우리나라에서는 외국 기업에 대한 사례가 소개되어 있는 책은 많이 소개되어 왔으나 국내 기업을 중심으로 연구된 교재는 거의 전무하다시피한 실정이었다. 이러한 현실에 비추어 보았을 때 이 책은 국내 기업과 경영활동 내용을 소개함으로써 한국형 기업의 특징 및 경영방식을 현실적으로 공부할 수 있는 귀중한 자료가 될 것이다.
Contents
Case 1 SK Communications & NateOn : Network Competitions in the Korean Instant Messaging Market
1. Introduction
1) Instant Messenger Industry in Korea
2. History of the Instant Messaging Market
1) Instant Messenger before the advent of Internet
2) The birth of the internet-based instant messenger, ICQ and AOL
3) Global IT Companies ‘Entry into the Messenger Industry’
4) Catching-up of MSN and Yahoo
5) Heightened competition in the IM industry
3. Competitions in the Korean Instant Messaging Market
1) The birth of the Korean IM industry and the market dominance of MSN
2) The birth of NateOn and its take off
3) NateOn’s rise as the number one and MSN’s failure to retaliate
4) Bundling Lawsuit Against MSN and Corrective Order
5) NateOn’s market domination
4. SK Communications and NateOn
1) SK Communications’ History
2) SK Communications’ Present Situation
3) Competitors in the Korean IM industry
5. SK Communications’ Next Move
Exhibit
국문대역 원고
Case 2 The Platform Warfare
1. SKT, the Challenger
2. The Beginning of the Platform Warfare
3. The Digital Market with Fierce Competition
4. The End of the Preemptive Attack
5. Preparing for the Full-out Warfare
Exhibit
References
국문대역 원고
Case 3 Pacific Ocean Shipping Inc. Fraud Case
1. Introduction
2. Part I
1) PO Shipping and PO Group in the beginning of 2010
2) PO Group’s expansion business plan in country A
3) Power struggles and crisis of the PO Group in 2010
4) The Overseas wiring and summit conference in June of 2010
5) The Overseas Payment and Accounting Fraud
6) Appendix
3. PART II
BOX 1. Financial Statement Ratio Analysis
BOX 2. Additional information on the financial statements of PO Shipping in 2010
4. Epilogue
1) Revelation of the illegal wire transfer
2) Audit Review by the Financial Supervisory Service on PO Shipping’s Financial Statement
3) The restructuring process of PO Shipping and the aftermath of accounting fraud
국문대역 원고
1. Introduction
1) Instant Messenger Industry in Korea
2. History of the Instant Messaging Market
1) Instant Messenger before the advent of Internet
2) The birth of the internet-based instant messenger, ICQ and AOL
3) Global IT Companies ‘Entry into the Messenger Industry’
4) Catching-up of MSN and Yahoo
5) Heightened competition in the IM industry
3. Competitions in the Korean Instant Messaging Market
1) The birth of the Korean IM industry and the market dominance of MSN
2) The birth of NateOn and its take off
3) NateOn’s rise as the number one and MSN’s failure to retaliate
4) Bundling Lawsuit Against MSN and Corrective Order
5) NateOn’s market domination
4. SK Communications and NateOn
1) SK Communications’ History
2) SK Communications’ Present Situation
3) Competitors in the Korean IM industry
5. SK Communications’ Next Move
Exhibit
국문대역 원고
Case 2 The Platform Warfare
1. SKT, the Challenger
2. The Beginning of the Platform Warfare
3. The Digital Market with Fierce Competition
4. The End of the Preemptive Attack
5. Preparing for the Full-out Warfare
Exhibit
References
국문대역 원고
Case 3 Pacific Ocean Shipping Inc. Fraud Case
1. Introduction
2. Part I
1) PO Shipping and PO Group in the beginning of 2010
2) PO Group’s expansion business plan in country A
3) Power struggles and crisis of the PO Group in 2010
4) The Overseas wiring and summit conference in June of 2010
5) The Overseas Payment and Accounting Fraud
6) Appendix
3. PART II
BOX 1. Financial Statement Ratio Analysis
BOX 2. Additional information on the financial statements of PO Shipping in 2010
4. Epilogue
1) Revelation of the illegal wire transfer
2) Audit Review by the Financial Supervisory Service on PO Shipping’s Financial Statement
3) The restructuring process of PO Shipping and the aftermath of accounting fraud
국문대역 원고